Embedding skilled, project-ready designers to power VIDA's product launch

On March 3rd 2022, Hero MotoCorp unveiled their new brand, VIDA, the company's electronic mobility wing.

October 28, 2024

THE CHALLENGE

Fashioning the digital face of Hero’s electric future

Hero MotoCorp's electric vehicle division, VIDA, needed a flexible design team to establish its digital presence—one dynamic enough to keep evolving with the EV industry and its design practices.

They faced a few bumps along the way

Traditional hiring models lack flexibility

Working with agencies is costly and not adaptable

Finding project-ready designers is an uphill task

“Hiring for design is not easy. You’re constantly facing new problem statements and evolving needs."

Arul Praveen

LEAD PRODUCT EXPERIENCE, VIDA

THE SOLUTION

A flexible design team, powered by ownpath Studios

VIDA needed a solution that offered both flexibility and quality—a way to work with top-tier designers who met current needs and adapted to new contexts and challenges. This is where ownpath Studios came in.

Skilled designers

integrated in days

ROLE: Product Designer to lead digital projects.

OUTCOME: In quick time, ownpath Studios fulfilled the need for a product designer on the VIDA team via the embedded model.

Expanding the team

as needs grew.

ROLE: Brand designer to build a cohesive identity

OUTCOME: ownpath Studios embedded a brand designer in the VIDA team within a day of the requirement emerging and as a result, was able to maintain the velocity the project required.

"What worked for us was having individual superstars rather than a full agency team. ownpath Studios embedded the right designers for our team, and the results spoke for themselves."

Arul Praveen

LEAD PRODUCT EXPERIENCE, VIDA

THE DIFFERENCE

Continuous support and mentorship for continuous growth

ownpath Studios' commitment didn’t stop with embedding the designers within VIDA's product team. We supported the designers with guidance and mentorship, enabling them to address VIDA’s evolving goals. This partnership fostered a collaborative environment where VIDA and ownpath Studios worked together seamlessly.

THE OUTCOME

Complete digital transformation with the new design team

With ownpath Studios' help, VIDA established a dynamic digital presence, delivering a new app, website, and dashboard—on time and primed for long-term impact.

"I'm still amazed by the level of maturity we've achieved in the app. It’s not just about the product input, but how ownpath helped us stitch the user journeys together. The imagination and thought that ownpath Studios brought into shaping our app have been remarkable.”

Alay Mehta

Head, Connected Platform and Products, VIDA