We helped Vida build a flexible, future-ready design team in weeks

On March 3rd 2022, Hero unveiled their new brand “Vida” which aims to reduce emissions and encourage sustainability with their EVs.

October 28, 2024

Talent

THE CHALLENGE

Finding adaptable design talent that evolves with you

Hero MotoCorp's electric vehicle division, Vida, needed a flexible design team to create its digital presence. One that is dynamic enough to keep evolving with the EV industry and design practices.

They faced a few bumps along the way

Traditional hiring models aren’t flexible enough

Working with agencies is costly and not adaptable

Difficult to find top-tier designers that fit

“Hiring for design is not easy. You’re constantly facing new problem statements and evolving needs."

Arul Praveen

LEAD PRODUCT EXPERIENCE, VIDA

THE SOLUTION

Fast, flexible and tailored  ownpath Talent

Vida needed a solution that offered both flexibility and quality—a way to work with top-tier designers on a contractual basis, who meet the current needs and adapt to new contexts and challenges. This is where ownpath came in.

Swift, precise

hiring in days.

ROLE NEEDED : Product Designer to lead digital projects

OUTCOME : Within 7 days, ownpath had shortlisted top candidates, arranged interviews, and hired Anudeep for a 12-month contract.

Expanding the team

as needs grew.

ROLE NEEDED : Brand designer to build a cohesive identity

OUTCOME : Within one day, ownpath secured Ashritha for a 4-month contract. She has since transitioned to a full-time role as product designer for Vida.

"What worked for us was having individual superstars rather than a full agency team. ownpath connected us with the right talent, and the results spoke for themselves."

Arul Praveen

LEAD PRODUCT EXPERIENCE, VIDA

THE DIFFERENCE

Continuous support and mentorship for continuous growth

ownpath’s commitment didn’t stop with hiring. We supported the designers with guidance and mentorship, enabling them to address Vida’s evolving goals. This partnership fostered a collaborative environment where designers, Vida, and ownpath worked together seamlessly.

THE OUTCOME

Complete digital transformation with the new design team

With ownpath’s top-tier design talent, Vida established a dynamic digital presence, delivering a new app, website, and dashboard—on time and primed for long-term impact.

"I'm still amazed by the level of maturity we've achieved in the app. It’s not just about the product input, but how ownpath helped us stitch the user journeys together. The imagination and thought that ownpath brought into shaping our app have been remarkable.”

Alay Mehta

Head, Connected Platform and Products, Vida

THE IMPACT

Rapid growth with on-demand design talent

Quick onboarding

2 designers hired within weeks, meeting all of Vida’s design needs

Mentorship-driven outcomes

Mentorship ensured high-quality design outputs

Timely delivery

Vida’s website, app, and dashboard launched on schedule

Long-term success

Both designers flourished; one moved into a full-time role