Articulating Design Decisions by Tom Greever

Understand your key stakeholders and identify their priorities. Learn to communicate the value of design to engineering, product, and marketing stakeholders.


An industry-ready curriculum to match your ambition.

Improve your skills through interactive roleplay, hands-on exercises, and discussions. Apply instantly at work.

Understand your key stakeholders and identify their priorities
Communicate the value of design to engineering, product, and marketing stakeholders
Collaborate with product management to determine and ensure business viability
Collaborate with QA to ensure usability
Collaborate with data to inform your design process with analytics and run experiments (eg: A/B Testing)
Use storytelling, visual, and verbal communication techniques that will help you communicate and justify your design decisions

Meet your Instructor

mentor image

Tom Greever is the Senior Director of Product Design at Indigo Ag where they improve farmer's profitability, environmental sustainability, and consumer health through the use of nature-based and digital technologies. He has also been a Product and Design consultant at Chase, Apple, Walmart, Porsche, Levis, Wells Fargo, Lowe's, and more.

In his book "Articulating Design Decisions", he walks you through the process of preparing for and presenting your designs, Understand stakeholder perspectives, how to use tactics and formulas for expressing the most effective response to feedback and much more.

Investing in yourself is the best kind of investment

Masterclass by Tom Greever

What's included

    • Get access to the live masterclass conducted by Tom Greever
    • Get access to recorded sessions
    • Join a community of like-minded professionals
    • Exclusive ownpath community on discord

Incl GST

Wall of Love

Love what @ownpath_xyz has launched! This is *the* way to do professional upskilling - doing actual *paid* work for real customers on real world projects. No test, exam or unpaid project can compare. And the course becomes effectively free in the process. Perfect.

Sidu Ponnappa
SVP Engineering, Gojek

🧠 As an Ownpath coach, I found this program’s format to be really engaging with a whole lot to offer learners.

🚀 Ownpath is going places, highly recommended!

Sameer Bhiwani
UX Lead, Google

I left my job in Feb and have been having literally the greatest time ever the last 2 months learning at @ownpath_xyz from some incredible mentors.

I'd say the COVID induced masters FOMO has also vanished (perhaps temporarily, we&#39ll find), it's been that great.

Mudita Sisodia
Product Designer, Obvious

Having spent quite a bit on design education myself and witnessing how it can be exclusionary, I love that @ownpath_xyz is pushing to make education accessible 🙌🏾

Mahima Chandak
Product Designer, Obvious

I kicked off the year leading a Masterclass on Design Management with the stellar team @ownpath_xyz and now we're following up with a Q&A for Design Leaders. Join us!

Kristen Skinner
Founder at &GSD, ownpath Instructor

Can’t express how much about design management I learnt with @ownpath_xyz ♥️

To all the aspiring UX designers out there!

Fatema Raja
Group Design Head, Gojek

I've been watching Ownpath for a while and interacting with grads and I'm super excited at what they're trying to create. They're trying to build a new, different kind of work-education hybrid model where students are engaged with potential employers from the start.

Chandra R
Product Designer, Gojek

There's so much to talk about in what I've been upto for the last two months.

🔥 things so far :
- learning from masterclasses and then applying it to our problem statement
- working with fellows who have become dear friends
- confidence in my ability to drive a design process

Aishwarya Naik
Master's student, UW


I had a great time working with them. Highly recommended! :D

Abhinit Tiwari
Head of Design, Gojek

This masterclass is a part of the Lead Designer Fellowship

Check out our Lead Designer Fellowship, exclusively designed for senior designers looking to grow in their careers.

Frequently asked questions