User Research Masterclass by Erika Hall

Learn to understand your users better with Erika, author of 'Just Enough Research', in her 2 part live masterclass!

CURRICULUM

An industry-ready curriculum to match your ambition.

Improve your skills through interactive roleplay, hands-on exercises, and discussions. Apply instantly at work.

Plan a research brief, recruit users, and plan the logistics for your research team
Use research techniques like A/B testing, contextual inquiry, surveys to gather information about user needs and their contexts
Synthesize insights from your observations and help product teams prioritise their work based on your insights
Present findings in a clear, concise manner that drives action
Evaluate the usability of your product to improve your product experience

Meet your Instructor

mentor image

Erika Hall has been a design consultant for over 2 decades now and is the cofounder of Mule Design Studio where she specializes in helping clients ask the hard questions and work better together to find the answers.

In Just Enough Research, Erika distills her experience into a brief cookbook of research methods. You will learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and also why you should never, ever hold a focus group.

Investing in yourself is the best kind of investment

Masterclass by Erika Hall

What's included

    • Get access to the live masterclasses conducted by Erika Hall
    • Get access to recorded sessions
    • Join a community of like-minded professionals
    • Exclusive ownpath community on discord
₹15,000

Incl GST. Friendly EMIs available.

Wall of Love

Love what @ownpath_xyz has launched! This is *the* way to do professional upskilling - doing actual *paid* work for real customers on real world projects. No test, exam or unpaid project can compare. And the course becomes effectively free in the process. Perfect.

Sidu Ponnappa
SVP Engineering, Gojek

🧠 As an Ownpath coach, I found this program’s format to be really engaging with a whole lot to offer learners.

🚀 Ownpath is going places, highly recommended!

Sameer Bhiwani
UX Lead, Google

I left my job in Feb and have been having literally the greatest time ever the last 2 months learning at @ownpath_xyz from some incredible mentors.

I'd say the COVID induced masters FOMO has also vanished (perhaps temporarily, we&#39ll find), it's been that great.

Mudita Sisodia
Product Designer, Obvious

Having spent quite a bit on design education myself and witnessing how it can be exclusionary, I love that @ownpath_xyz is pushing to make education accessible 🙌🏾

Mahima Chandak
Product Designer, Obvious

I kicked off the year leading a Masterclass on Design Management with the stellar team @ownpath_xyz and now we're following up with a Q&A for Design Leaders. Join us!

Kristen Skinner
Founder at &GSD, ownpath Instructor

Can’t express how much about design management I learnt with @ownpath_xyz ♥️

To all the aspiring UX designers out there!

Fatema Raja
Group Design Head, Gojek

I've been watching Ownpath for a while and interacting with grads and I'm super excited at what they're trying to create. They're trying to build a new, different kind of work-education hybrid model where students are engaged with potential employers from the start.

Chandra R
Product Designer, Gojek

There's so much to talk about in what I've been upto for the last two months.

🔥 things so far :
- learning from masterclasses and then applying it to our problem statement
- working with fellows who have become dear friends
- confidence in my ability to drive a design process

Aishwarya Naik
Master's student, UW

⭐️⭐️⭐️⭐️⭐️

I had a great time working with them. Highly recommended! :D

Abhinit Tiwari
Head of Design, Gojek

This masterclass is a part of the Lead Designer Fellowship

Check out our Lead Designer Fellowship, exclusively designed for senior designers looking to grow in their careers.

Frequently asked questions