Understand the importance of UX Writing in digital product design, and its role in creating user-centered experiences. Facilitated by Anjana Menon, Senior UX Writer at Spotify, you will apply the concepts covered in the workshop to a real-world UX Writing challenge.
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Understand the importance of UX Writing in digital product design, and its role in creating user-centered experiences. Facilitated by Anjana Menon, Senior UX Writer at Spotify, you will apply the concepts covered in the workshop to a real-world UX Writing challenge.
This workshop covers brand strategy components, competition analysis, elevator pitch, differentiation, customer path, brand positioning, value proposition, brand stories, and creating a unique brand story for a daily used product.
Improve branding skills through assignment feedback and deeper understanding of brand strategies.
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