Swathy G is a Senior User Researcher at Microsoft, with 10+ years of experience. With a background in sociology, she has a keen fascination for culture, human behavior, and their influence on life and business. Swathy has held positions such as Senior UX Researcher at Meta in London, UX Researcher at Amazon India, and UX Researcher at Cure.fit (now cult.fit). Her experience also involves various renowned research agencies.

An ethnographer at heart, Swathy specialises in foundational and path-finding user and usability research. Swathy's deep interest in culture, human behavior, and their impact on life and business is what drove her to pursue sociology. Her subsequent experience in the social and market research sector further honed her instincts for user experience research.