Product Marketing Manager
Location
Bangalore
Level
Senior
Department
Healthcare
Type
Contract
Salary
Industry Standard
Overview
Updated on:
April 19, 2024
ownpath is a curated platform for designers, creatives, marketers, and product managers to upskill, find community, and unlock exciting opportunities with startups and enterprises.
Why join the ownpath Collective?
- Work on exciting projects with both startups and enterprises
- Unlock higher compensation than typical salary packages
- Be a part of an exclusive community
- Get on-the-job coaching as well as continuous opportunities to learn at the ownpath Academy.
About the client:
You will be working as part of our team with a very well-known company's healthcare division, the company is a household brand in India and worldwide.
Role Overview:
The role involves leading the marketing strategy and execution for the launch of a highly exciting healthcare app.
Responsibilities
- Marketing Strategy: Develop and execute a comprehensive marketing strategy that aligns with the project's goals and objectives.
- Content Calendar Planning: Create a strategic content calendar that supports the overall marketing strategy, identifying key themes, topics, and formats for content creation.
- Marketing Campaign Execution: Collaborate with the content writer and graphic designer to develop compelling marketing campaigns across various channels, overseeing the creation of marketing materials and monitoring campaign performance.
- Product Virality and Growth: Identify opportunities within the product to drive virality and user engagement, working with the product team to implement growth strategies and features that encourage user referrals and organic adoption.
Requirements
- A minimum of 3-5 years of professional experience in product marketing, preferably in the healthcare industry, with a proven track record of developing and executing successful marketing campaigns.
- Strong understanding of content marketing, social media marketing, and email marketing.
- Excellent communication and collaboration skills, with the ability to manage multiple stakeholders simultaneously.
- Analytical mindset with the ability to derive insights from data and familiarity with marketing automation tools and analytics platforms.
Benefits
- Work with an elite team, led by experienced professionals
- A Macbook and any tools required
- All the benefits offered as part of the ownpath Collective (as listed above)
